THE CAMPAIGN FOR WOOL
Re-brand of visual identity
How do you rebrand an established campaign to help it feel fresh, modern and appeal to a wider audience whilst keeping the true values and voice of the work being done.
The Campaign for Wool was launched in 2010 by His Royal Highness the Prince of Wales. CFW was set up to in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.
The brief was to create a new visual identity for the campaign that would be used across all markets globally. Studio Matt and Dan were commissioned to do the graphic work on the re-brand and worked closely with myself to achieve the out put we had come up with.
During the process a full POS kit was created for all supporting brands to use for this reason and the fact it was a global campaign a full brand guidelines was also created to ensure consistency across the campaign. We also created a launch event for Wool School and shot new campaign visuals for the is activation within The Campaign For Wool
The London based illustrator Holly Exley was commissioned to produce bespoke illustrations of some of the key sheep including Lincoln, Romney, Shetland and Merino.