A wolf in sheeps clothing
Using Marks latest collection mantra of "A wolf in sheeps clothing" create a unique one off show turning the usual idea of a fashion presentation on its head and create a 365 experience.
Mark was really keen on having a a full take over around his latest collection. Using the tag "A wolf in sheeps clothing" the idea of gothic fairytale soon came out as the route that was to be played it also tied in perfectly to the knitwear that Mark made.
The venue was an old church in the heart of London on stepping into the venue you truly forgot where you were and got lost in the fairytale setting. Everything form bars to seating was made bespoke for this event. As guests entered the catwalk space they were greeted with a catwalk glowing from inside as your eyes followed it it took you up into the stain glass window and onto the balcony surrounding the audience space. Vine and trees seem to be growing from the pillars as if this space had been left and the audience had stumbled upon it.
The show started with a performance by Katy B and soon followed by the models emerging from the top of the catwalk. The models were also joined on stage by Wolves just to add a little extra to the proceedings.