NIKE

Mercurial Nike Town London

Bring the Science of Speed alive in Nike Town London and create an experience and spectacle to interact with consumers in a powerful and unexpected way. 

Taking the idea of the Science of Speed and combining art and innovation an unexpected retail experience was created for shoppers.

A consumer journey was created to ensure that shoppers were teased and educated from the moment they entered the store.

The were greeted with an F1 car and imagery from the campaign this began the excitement around the idea of speed and created the intrigue needed to carry on in store. Product displays greeted the customer and gave them the opportunity to actually touch the product. The whole journey drew the shopper into the core where the main speed experience lived. This showcase deconstructed the products in the Science of Speed and gave an immersive light show. 

 
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